What is a wholesaler & a retailer?

It is the sale of goods in small quantities to ultimate consumers for personal or household consumption. In the chain of distribution between the manufacturers and the ultimate consumer, the retailer is the last link. Retailers buy goods from the wholesalers or in some cases, directly from the manufacturers and sell them to consumers.

What is manufacturer-retailer-consumer channel?

Manufacturer-Retailer-Consumer: In this channel there is an intermediary retailer. A manufacturer sells goods to consumers through these retailers. If the buyers are large, this channel is preferable. Automobile appliances, clothing, shoes etc. are sold directly to retailers.

What is the difference between a wholesaler and a manufacturer?

Manufacturers that specialize in producing shopping goods prefer this method of distribution. Consumer’s can buy directly from the wholesaler. The wholesaler breaks down bulk packages for resale to the consumer.